Tuesday, February 4, 2014
After reading an article about America's favorite and least favorite supermarkets, it reminded me of a conversation that I recently had with someone. We both live in Quincy and shop at the Newport Avenue Stop & Shop. I also shop at Hannaford, which is a little further away from where I live.
Recently the Stop & Shop went through a big renovation. During the renovation, I felt rather overwhelmed shopping there. Everything was moved around. It was hard to find anything and even though I don't think the actual store is any bigger, it felt and still feels bigger. But not in a good way bigger. Just more to deal with. I found myself going to Hannaford more often just so I could get in and out with more ease.
I like both stores, but even now with all the renovation complete, Stop & Shop still feels rather overwhelming. I thought it was just me, but my feelings about the store changes were echoed by a woman, who I had just met at a recent networking event. Funny to meet someone out of the blue, then find out we're practically neighbors and having the same grocery shopping drama!
Now that I know that it's not just me, I wonder if others in Quincy have felt the same way. Have you shopped at this Stop & Shop? Any thoughts?
My understanding is that grocery stores use psychologists for the design. I generally enjoy grocery shopping, but wonder if they used one here. It's a beautiful store, with a great selection of foods and flowers and all sorts of stuff, but something feels a bit off.
Maybe it's just the newness of it and in six months it will feel normal again. Or maybe I'll just go to Hannaford more often.
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