"Before there are companies, there are projects."~ Lisa Williams, Founder of Placeblogger
Last October, I attended the Digital Media Conference at Northeastern University. It was quite informative and I had a chance to hear Lisa Williams speak. I was taking notes furiously when I wrote down the quote above, along with several other words of advice.
"Don't do anything for free that you wouldn't do for free indefinitely."Right now I'm reading Growing A Business, buy Paul Hawken, one of the founders of Smith & Hawken, a retailer of upscale garden supplies.
"You don't need to do it forever. All movies and pieces of music end. That doesn't make them failures."
The brand was purchased buy Target earlier this year. A few Smith & Hawken items are on Target's website.
It's rather interesting that the Smith & Hawken website is still alive. And not only is it alive, the website has a picture of a plant seemingly sprouting from the clouds.
The website says "rebloom: verb. 1. to bloom, flourish and thrive again. 2. Smith & Hawken growing a new social network to get back in the garden. Please check back. We will post more information soon."
Rather intriguing. I visited a Smith & Hawken store once and had fun looking around. It was waaaay out of my price range.
I'm really enjoying Hawken's book and would like to read more by him. Reading the first few chapters reminded me of the first quote.
It makes me wonder about those people who do grow their business from a seed of an idea, to a project, to something that sustains them both emotionally and financially. How did they do it? Can I do it?
When I first attended the conference, my plan was to write it up soon after. It never happened. Today, the time seemed right. Blog posts happen in their own time. Sometimes very slowly. And like good coffee, they have to percolate for a bit.
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