Last night I was watching the news and saw a promo for a story that really shocked me. It said that one of the people in the now famous 3:00 am commercial by the Clinton campaign was actually an Obama supporter who was shocked to see herself in the commercial. I left the room for two minutes and of course I missed the story. I had to find out more, so I just did a Google search and found this story on King5.com.
I was wrong to think that the people who appeared in a campaign ad were usually at some sort of campaign event for the person. Apparently not. The Clinton campaign used footage owned by Getty Images. The kids sleeping were obviously not at a campaign event, but I at least thought that they were filmed for this ad specifically.
I wonder how widespread this practice is for campaign commercials to contain stock footage? It seems that there should be some sort of rule about this. The use of stock footage in a campaign ad seems different to me than if it used in a regular commercial for a product or service. Although that seems a bit misleading as well. I usually assume that film used in all commercials was shot specifically for that use.
How many advertisements in general contain unwilling participants? Sure they probably signed an agreement that had some fine print saying that any extra footage from the commercial or whatever they were in may become stock footage and used for other purposes, but do people really understand this? If someone really needs money and does a cereal commercial, do they really think that their picture will wind up years later in an ad promoting nuclear energy? Probably not. But, I digress.
Here's an excerpt from the news story.
The first girl in the ad is young Casey Knowles. It's stock footage from eight years ago when she worked as a TV extra - footage owned now by Getty Images and used by the Clinton campaign.
But they couldn't have picked a more unwilling star.
"It's really sort of ironic that my image would be used to advocate for Hillary when I myself do not," said Casey.
She may only be 17, but Casey has some very strong political opinions. She turns 18 - legal voting age - in April, in plenty of time before the general election.
"It's perfect timing because I have a candidate that I really identify with," she said.
"I've been campaigning for Barack Obama for a few months now," she said. "I was actually a precinct captain at the caucuses a few months ago. I attended his rally a few months ago and I'm a very, very avid supporter."
There's a related story on the Huffington Post that is quite interesting as well.
Well, the Clinton campaign did plant a student to ask certain questions at a campaign event a few months ago. Remember this story from November? I guess I shouldn't be surprised about anything that her campaign does at this point.
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