More Starbucks Growing Pains
In case you didn't know, all U.S. Starbucks will be shutting down early this evening. I found this memo from yesterday on their website. Here is an excerpt.
So if you want something from Starbucks this evening, you'd better get it soon!
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"Tomorrow evening, we will come together in an unprecedented event in our company’s storied history. We will close all of our U.S. company-operated stores to teach, educate and share our love of coffee, and the art of espresso. And in doing so, we will begin to elevate the Starbucks Experience for our customers. We are passionate about our coffee. And we will revisit our standards of quality that are the foundation for the trust that our customers have in our coffee and in all of us.
But, as I think about it, there is another perhaps equally important reason why we have scheduled this training. It’s to celebrate who we are."
So if you want something from Starbucks this evening, you'd better get it soon!
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Comments
los angelista - Yeah, there stock is pretty low now. Actually it would be a good time to buy. If you like strong dark coffee, then you'll love it, otherwise it may taste burnt to you. My mom and I have this disagreement. I was so excited when I first took her there and she didn't like it. That's when I realized that she likes weak coffee. She likes Dunkin Donuts.
foodhuntress79 - Yes it's true! They only closed for three hours, but they did a big training for everyone. They've been losing a lot of money. Their stock is way down; they are laying off workers and closing stores. I think part of it is that the economy is so bad here. When people are in danger of losing their homes to foreclosure, they probably cut back on Starbucks.
Starbuck's is brilliant. They new every news organization in the country and probably in a few places around the world would pick this story up.
Talk about free advertising.
suldog - Really??!! Have you tried their desserts? They are incredible!
nina - They were only closed for three hours, so they're back in business.
mes deux cents - You're right! I wasn't even thinking about it that way. They saved on paying for advertising by closing! Marketing genius!