Has She Flown The Coop?
No, I haven't taken leave of my senses, but there are some things percolating in the blogosphere that I needed to add my two cents to and mention here. Just in case you're wondering, this isn't the second part to the last post. I'll get to it soon though and to all your wonderful comments!
Since I returned from the Blogher Conference, I've been reading the many reactions and posts on Technorati. Right now, there are over 12,000 posts about Blogher and there are more being added constantly. I'm sure they aren't all related to this last conference, but a lot of them are and I've seen a few things being discussed repeatedly.
Many people seem wildly and disproportionately upset about Butterball giving out potholders as a free gift. I like my potholder. It's really sturdy, a nice color and I actually needed a new one. I like Butterball. Just about every Thanksgiving and Christmas growing up and even now, my family has one of their turkeys. I was raised on these turkeys! I like their turkey bacon too. And I'm not being paid for this just in case anyone is wondering.
I don't think Butterball was making any sort of sexist statement about women by giving these. Their products are foods that need to be cooked, which require potholders. The whining and complaining about them astounds me. These were gifts! They didn't have to give anything. They didn't have to sponsor the conference. They sponsored the food blogging session, which I was really happy to attend. There was a question in the session asking about their sponsorship. I'll talk about that more in the second part to my other post. Oh, and I heard that some people received aprons from another company and were upset about that too. I wish I had gotten one! I only have one apron.
Anyway, something else that I've been reading about is the issue of companies approaching bloggers to promote their products. Some bloggers are adamantly against it and others love it; some are in between. I think it's fine as long as there is full disclosure.
From what I've read, in one of the sessions (State of the Momosphere)that I did not attend, since I'm not a mom, a PR guy made some statements that really struck a nerve. Read about it here on Kimchi Mamas. Here is an excerpt from the post.
I also told them that even though I get pitches everyday at CityMama, over at Kimchi Mamas we get none. Not a one. Ever.
Because people of color do not matter to advertisers. ...
Then he admitted, "You're right. We don't pitch to bloggers of color." And here's the money quote: "We just don't know what to do with them."
I found another interesting post and comments here on Mocha Momma.
Now I'm not a mom blogger, so I wasn't in this discussion and most of these bloggers are new to me, but I couldn't help but think that this has probably impacted me to a certain extent too. I've been approached by a few places to promote something for them, but I'm certainly not getting many free products thrown my way. I had to stop and wonder.
Then late last night, when I should have been sleeping, like I should be now, I saw a post looking for posts about race and blogging. I submitted my post A Study In Black for Hump Day Hmmmm on The Ravin' Picture Maven. Take a look at these posts. There are some interesting comments, heated emotions, hurt feelings and a bit of drama happening.
And to you PR and marketing people. If you are interested. Do you want to know how to pitch to people of color? Pitch to us just like "regular people." Because you know what? We are.
Anali's First Amendment © 2006-2007. All rights reserved.
Comments
this fellow missed something important about the trade -- demographics are one way we target communications and better understand our markets -- and in my experience if race enters into consideration of a demographic profile *at all* it's because we're trying to understand a *community* better and the things that *matter* to that community. frankly, I can't remember a time that we were trying to reach, for example, "Moms", and there was any reason at all to message "white moms" differently than "african-american moms" or "hispanic moms".
to imply that you would rule an audience out because of their race or the color of their skin is flat out racist.
and so friggin' weird -- as if "bloggers of color" don't care about family and food and travel and the world of ideas and politics and all the things that all of us are blogging about...
I need to sift through my anger on this one -- I might circle back with a more articulate reply, because right now I'm halfway blind with rage. In short, it sounds like this guy was using marketing-speak to mask his own hidden biases. so sorry to hear you guys had it dished to you as if he spoke as an authority for his industry.
*"we don't pitch to bloggers of color..."*
That is such a ridiculous statement.Some say "I am not a racist,I have black friends!" OH WOW!!! We should all be so lucky!!:D
suttonhoo - I found it astounding that he would actually say that! I mean even if he thought it, which was wrong too, but to think that it was okay to say it. I don't think his biases are hidden though, I think they are screaming loud and in the open. But thanks for the link!
I know it's not everyone in the industry, but I've seen enough bizarre ads geared towards people of color that I had to say something when I heard about this.
jennifer - I don't think he had anything to do with Butterball, but I wasn't there. My Butterball diatribe was a different thing.
asha - I agree! Just enjoy them or get rid of them and let it go!
I would much rather stay away from heated conversations or debates...I have been having enough of those in this political arena I call my job!
mizrepresent - No need for any drama, but I had to pipe in on this one!
nina - LOL! Maybe!
suldog - I agree, but I have no idea who the guy was or what companies he deals with.
jac - Sad, but true.
cynthia - I can certainly understand that. Sometimes things get me too angry and I can't even write about them at all!
starry nights - Hopefully some marketing people will be more open-minded after seeing all these posts.
"There's no science to art. Great creative work is stimulating not ethnocentric. Throughout my life, I have always been touched by great creative work, regardless of its target culture.
"We Latinos consider ourselves cool and hip, we're fashion driven, trend setting -- and not any different than any other culture out there. (If you don't believe me, come visit us in Miami.) When it comes to retail or entertainment spending, we're right up there (just ask my wife and daughter). When it comes to what we like -- well, we're as diverse as you will ever care to dissect.
"You see, we Hispanics share the same diverse cultural insights with most of the general American population. Culture is not only defined by ethnic background, color of skin or language. It's much more. Computer Gurus -- that's a culture. Wine Connoisseurs, that's another culture. Baseball Fans, NASCAR Fans, Soccer Fans, Broadway Fans. Members of these cultures all speak the same language, even if their accent is different and the color of their skin is not the same. They can be defined! They live in their own little world, their very own culture, at least part of the time. But even for them, a particular culture is just one slice of the pie that defines them. A doctor from the Midwest can be a wine connoisseur, a sports fan and a great salsa dancer."
Gary Bentz in Creativity is my Culture in AdAge
Amen to that!
punditmom - I think I will always be talking about it now! I feel like it was a kind of tipping point. I see where I fit in and how many of us are out there blogging. What a group! I felt so proud to be there! It was an amazing and empowering experience to all be in that same space. I really wanted to meet you too! Hopefully next time!
momish - Thanks! ; )
Suldog has a great solution, unfortunately 1) u don't know who the guy represents & 2)sadly, it is so difficult to stop purchasing ALL of the products that are represented by AzzHoles...
i want to thank u again, Anali for keeping us abreast of the BlogHer conference and all of it's details...